Another great example of how the industry is moving beyond public regulation  In the same day Mayor Bloomberg’s project to restrain the sale of XXL soda formats is dismissed by a New York court, the Coca Cola Corporation presents an ambitious TV campaign to fight obesity in the U.K. market. In an unprecedented initiative, Coca-Cola […]

Oxo is launching a UK advertising campaign which aims to position the iconic stock brand as ‘The Magic Cube’. The campaign is inspired in the Oscar Nominated Short Movie “Fresh Guacamole” directed by PES.  Created by JWT London, the agency worked with the animator PES as creative consultant and the directing duo Conkerco. The national TV campaign airs […]

After years of investments in severe regulations towards the food industry and efforts to raise awareness for long term effects of “junk food diet” without encouraging results, the industry starts exhibiting signs that a different behaviour. More important, it’s a change led by consumers that is forcing the both retailers and restaurants to evolve and […]

In a moment of great pressure in most European domestic markets, the natural choice of the large majority of small and mid-size companies is to address a substancial part of their sales and marketing effort to export. Being noticed and able to book an appointment can easily become the first big obstacle. Last Sunday morning […]

From traces of equine DNA to findings of 100% horse meat in a beef lasagna in less than a month. The story of how the meat industry cuts corners and the reason consumers shouldn’t accept it peacefully. First there were traces of horse DNA in a few samples from Tesco, then there were more contaminated samples […]

During the last 2 two years, the Portuguese agriculture and food industry had for the first time in decades exhibit signs of consolidated growth in international markets. Moving beyond the traditional Port wine and canned fish products, the industry has been able widen the product range and expand to non-European latitudes. Until recent years, the […]

De acordo com o mais recente “Scantrend” da Nielsen, a moderna distribuição em Portugal encerrou o período de Janeiro a Novembro de 2012 a ganhar 0,7% de quota de mercado global face a período homólogo, sustentado nos formatos Híper (+ 3,6%) e Super Grandes (+1,9%). A quota global destes formatos atinge agora os 55,30%. O […]

De acordo com Radio Renascença, a venda de carnes decresceu em 2012 fruto da retração no consumo. A queda no consumo estende-se a todos os tipos de carne (aves, bovino e suíno) com particular incidência no suíno. http://rr.sapo.pt/informacao_detalhe.aspx?fid=25&did=90085